sub.stnc Peels Back “The Process” for Lignin Industries – Motion design [Video]

The design and motion crew at sub.stnc® in Malmo, Sweden, elevate the industrial process of transforming wood from forest waste into sustainable bioplastics in this visually engaging brand film for greentech company Lignin Industries.

Anthon Bäckström, project manager/sound designer at sub.stnc®: “We try to take on projects with sustainability as a theme because we think it’s important to promote such values, allowing sub.stnc® to contribute in our small way to helping the planet.

“Plastic is a material that’s hard for humans to avoid; it has excellent properties but is very harmful to the environment. Any solutions that can transform this material into something more environmentally friendly represent a step forward. It felt natural for us to assist Lignin Industries with this. 

“We try to take on projects with sustainability as a theme because we think it’s important to promote such values, allowing sub.stnc® to contribute in our small way to …