Strategic Sales Positioning: Stand Out in a Crowded Market [Video]

Join David Poole in part 1 of our comprehensive segmentation and positioning in Sales Course, available exclusively on Sales Geek Academy! For the rest of the course sign up to the Sales Geek Academy today at https://app-2022.salesgeek.co.uk/

Throughout this course, you will delve into the undeniable significance of these principles and their substantial impact on sales strategies. We start with the basics of segmentation, helping you understand how categorizing your target market into distinct groups can refine your communication and boost your sales effectiveness. By customizing your approach for each segment, you will learn to build stronger relationships and enhance your sales performance.

As the course unfolds, we will navigate through the various types of segmentation, such as demographic, geographic, psychographic, and behavioral. Each type offers valuable insights into customer behaviors, attitudes, and preferences, equipping you to better cater to their needs.

A key aspect of this course is the practical application of segmentation in sales. Discover how segmentation can lead to personalized communication, improved product positioning, and opportunities for upselling and cross-selling. Additionally, you’ll gain an understanding of how segmentation can inform the development of new products and services tailored to the needs of different customer groups.

We will address important considerations around segmentation, emphasizing ethical practices and the awareness of potential biases to ensure effective and responsible implementation. Further exploring market positioning, you’ll learn about establishing a unique presence for your brand or product in the customer’s mind. Understand the nuances of differentiation and consistent messaging to effectively position your offerings and accentuate their unique benefits.

The course will also highlight the crucial alignment between sales and marketing teams. By demonstrating the power of collaboration, you will learn how to refine your targeting strategies for increased sales effectiveness. By the end of this training, you will possess valuable knowledge and practical tools to elevate your sales performance. Our goal is to arm you with the skills needed to successfully implement segmentation and positioning strategies, ultimately leading to positive sales results.

If you have a business in the Coventry area and would like to get in touch with David for his help with your business, as an interim Sales Director or with Sales Training, please contact him on: [email protected]

If you based anywhere else and are interested in Sales Geek’s help to grow your business or with starting a Sales Geek franchise please get in touch [email protected]
www.salesgeek.co.uk/franchise-opportunities

#sales #salestraining #marketing #salesandmarketing #segmentation #positioning

Chapters
00:00 Intro – David Poole
00:25 Fundamental Principles
00:47 Types of Segmentation
01:00 Benefits of Segmentation
01:48 Market Positioning
02:15 Promising Prospects