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Stocktwits Android App – DevTeam.Space [Video]

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Brand Marketing on Social Media

CustomerStockTwits is a social media platform created specifically for the investing community. It lets traders and investors share their thoughts and insights about the stock market in real-time. The platform offers users the ability to track specific stocks, watchlists, and market trends. It serves as a hub where users can exchange ideas, strategies, and news, encouraging a more efficient approach to investing and financial analysis.

ChallengeStockTwits faced a challenge: their Android app design and functionality were not in sync with their iOS and web counterparts. This resulted in a poor user experience due to outdated icons, a cluttered watchlist, an inefficient signup process, a confusing direct messaging feature, etc. Moreover, the app navigation process and overall aesthetic did not meet usersโ€™ expectations when compared to the iOS version.

SolutionThe solution involved two phases, each targeting specific issues that had to be overcome to enhance the overall user experience and app …

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