CustomerStockTwits is a social media platform created specifically for the investing community. It lets traders and investors share their thoughts and insights about the stock market in real-time. The platform offers users the ability to track specific stocks, watchlists, and market trends. It serves as a hub where users can exchange ideas, strategies, and news, encouraging a more efficient approach to investing and financial analysis.
ChallengeStockTwits faced a challenge: their Android app design and functionality were not in sync with their iOS and web counterparts. This resulted in a poor user experience due to outdated icons, a cluttered watchlist, an inefficient signup process, a confusing direct messaging feature, etc. Moreover, the app navigation process and overall aesthetic did not meet usersโ expectations when compared to the iOS version.
SolutionThe solution involved two phases, each targeting specific issues that had to be overcome to enhance the overall user experience and app …