Staying Relevant in Healthcare: Audience Understanding, Marketing Process, and Brand Building

Show Notes:

In this episode, Bryan Cush interviews Jerry Hobbs, a seasoned healthcare marketer with over 30 years of experience. Jerry is the co-founder and CEO of Prairie Dog, a healthcare marketing agency that specializes in creating market-oriented strategies for healthcare organizations.Jerry and Bryan discuss the importance of market orientation, the power of ignorance, and the marketing process. They also delve into the diagnosis strategy tactic, the importance of understanding the human problem behind the business problem, and the need for creativity in healthcare marketing. Additionally, they touch on the impact of COVID-19 on healthcare marketing and the rise of telemedicine, the future of the industry, and the value of staying relevant to consumers.

About the guest:

Jerry Hobbs is the president and co-founder of Prairie Dog, a health care marketing group headquartered in Kansas City. Prairie Dog has consulted with more than 250 health systems, hospitals and healthcare organizations, working in all but five states. Prior to Prairie Dog, Jerry led strategy and marketing at a large Midwest health system. He also served as the service line director of a nationally-recognized women’s health service line. Jerry is a respected strategist and frequent speaker in the healthcare category. He earned an MBA from the University of Kansas.

Learn more about Jerry Hobbs:

LinkedIn – https://www.linkedin.com/in/jerry-hobbs-aa87294/

Twitter – @hobbs_jerry (https://twitter.com/hobbs_jerry)

Website – pdog.com (http://pdog.com)

Learn more about Bryan Cush, MS:

LinkedIn – https://www.linkedin.com/in/bryancush/

Learn more about Tidal Health Group:

Website – https://www.tidalhealthgroup.com/

LinkedIn – https://www.linkedin.com/company/tidal-health-group

YouTube – https://www.youtube.com/channel/UCDwP9_mI8ZD2BBqmCZVfR_Q

Instagram – https://www.instagram.com/tidalhealthgroup/

Facebook – https://www.facebook.com/TidalHealthGroup/