Stand Out Strategies: Branding for Success – Hayley Callaghan [Video]

In this episode, we delve into the world of mortgages with Hayley Callaghan, a passionate business development manager from Movin Legal. From bold branding strategies, innovative use of LinkedIn, to forming real-life connections with clients, Hayley shares the inner workings of her successful career journey. Get to know the ‘dog treat lady’ and the person behind Moving Legal as she spills several tidbits about her life on and off work. Tune in as Hayley talks about overcoming hurdles, making memorable brand touchpoints and keeping her commitments no matter the hour.

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HERE IS A SUMMARY OF THIS VIDEO⬇️
n this episode of the Mortgage Mavericks podcast, host Ash Borland chats with Hayley Callaghan from Moving Legal. They discuss Hayley’s unique branding strategy and how she goes above and beyond in her role. Hayley explains her passion for her job and how she keeps herself motivated with constant interaction with prospects and clients. They delve into the role of LinkedIn in generating business and Hayley’s own methods of remembering content while working on the go. They also explore how Hayley manages her busy life and continues to deliver exceptional service.

00:00 – Introduction: Insights into Innovative Mortgage Branding
00:24 – Hayley’s Unique Branding Strategy in the Mortgage Sector
01:42 – Hayley’s Path to Founding Moving Legal
02:36 – Exploring Moving Legal’s Role in Mortgages
03:56 – Harnessing LinkedIn for Mortgage Business Growth
06:39 – The Influence of Branding on Mortgage Business Success
12:07 – LinkedIn’s Role in Elevating Hayley’s Mortgage Strategy
16:23 – Dog Biscuits Branding: A Unique Marketing Tale
18:42 – Connecting with Clients through Pets in Mortgages
20:01 – Mastering Personal Branding in the Mortgage Industry
20:32 – The Impact of Gifting in Building Client Relationships
20:51 – Behind the Scenes: The Moving Legal Vault Strategy
21:15 – Crafting Unique Strategies in Mortgage Services
23:23 – Overcoming Challenges in the Mortgage Industry
26:45 – Fueling Success with Passion in Mortgages
30:38 – Remembering and Generating Mortgage Content Ideas
33:53 – The Benefits of Consistent Effort in Mortgage Business