Stand out by Writing Your Own Book – The Faces of Business

In this episode of The Faces of Business, Michael Levin, the visionary behind the Michael Levin Writing Experience and New York Times bestselling author shares how writing your own book can help you stand out, demonstrate thought leadership, and help you break free of the commodity trap.

Moreover, Michael advocates owning a niche market rather than trying to appeal to everyone. He shares an example of a retirement services provider for firefighters in California who focused solely on that niche, leading to success.

Additionally, in Michael’s view, one should be confident in one’s unique offerings to stand out in a crowded market. He talks about a business book written by a former mafia member who wished for a distinct identity.
Damon inquires about the changes Michael has observed in the publishing industry and the listening audience over the past few years.

Michael discusses the significant changes in the publishing industry, primarily driven by technology and social media, which have shortened attention spans. He notes the decline of traditional publishing houses and the rise of independent publishing. He advises against relying on New York Publishers unless one is already a celebrity.
“Awesome,” exclaims Damon. He wonders if independent publishing has accelerated the dissemination of good ideas to people due to its accessibility and efficiency.

Michael acknowledges the prevalence of diverse ideas in today’s world, often discovered through platforms like Amazon. He reflects on the abundance of peculiar content available and notes how everyone, regardless of their eccentricities, now has a platform to express themselves, which he finds both fascinating and peculiar.

Toward the show’s conclusion, Michael advises using Amazon as a tool for research and idea generation, that can help gain insights from existing resources like the “Idiot’s Guide” series. However, it is noteworthy to offer original perspectives and cut through the clutter to provide readers with focused and valuable insights.

Our Guest
Michael Levin

Michael is the visionary behind the Michael Levin Writing Experience and New York Times bestselling author.

With a storied path from a law career to becoming the world’s most seasoned ghostwriter, Michael’s insights promise to revolutionize how we perceive the impact of writing on personal and professional branding.

Michael’s adventure began at Columbia Law School, leading him to unexpected paths that forged his destiny as a celebrated author and mentor. Rejecting the constraints of an unsatisfying legal career, Michael embraced his passion for writing, ultimately guiding over a thousand authors to publish their dreams. His accolades include prestigious publications and collaborations, stretching from Simon & Schuster to The New York Times, and contributions that have shaped the careers of industry titans and creative minds alike.

The guest has a JD in Corporate from Columbia Law School.

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