Stagwell (STGW) Releases News Advertising Study Revealing It is Safe for Brands to Advertise Adjacent to Quality News Content Despite Overblown Fears [Video]

Groundbreaking 50,000-respondent survey shows ads placed adjacent to stories covering politics, inflation and crime perform as effectively as ads placed next to business, entertainment and sports stories.

Results debunk common ‘brand safety’ myths among key demographic groups for advertisers including Gen Z, affluent American households, moms and more. 

NEW YORK, May 15, 2024 /PRNewswire/ — Americans are smart enough to know the difference between a news story and an ad, underscoring the current standards used for ‘brand safety’ are too broad and limit advertisers from engaging with valuable consumer audiences. This is just one of the many insights revealed in a study of 50,000 U.S. adults that Stagwell (NASDAQ: STGW) released today.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9266651-stagwell-global-future-of-news-study-advertising/