SparkToro: Amanda Natividad on doing things your own way [Video]

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.

This episode is brought to you by our friends at tealhq.com.

************************

Timestamps:

00:00 Intro
03:10 Who is Amanda Natividad?
03:37 Amanda’s background.
05:08 What is SparkToro?
06:38 Reflection on changes in marketing.
13:02 Original content on SparkToro’s blog.
14:50 Personal branding vs. corporate branding.
19:43 Aligning marketing strategy with audience insights.
22:57 Using an email list for marketing.
27:21 Scalability of SparkToro’s marketing approach.
32:32 High-level individual contribution vs. traditional management
36:15 Balancing high-value work and ‘chill work’.
39:56 SparkToro’s content strategy.
43:48 Leveraging original research in content marketing.
47:53 Amanda’s journey in building her personal brand.
51:41 Learn more about Amanda and SparkToro and get in touch.
52:37 Outro

************************

Useful Links:

SparkToro Website: https://sparktoro.com/
Amanda’s Website: https://amandanat.com/
Amanda on LinkedIn: https://www.linkedin.com/in/amandanat
Amanda on Twitter: https://twitter.com/amandanat
Amanda on Instagram: https://www.instagram.com/amandanat

************************

Previous Episodes:

► Content Briefly Ep. 12: Ramli John’s multi-pronged strategy for running a mature content program https://www.youtube.com/watch?v=WrMq3NmDY9Y
► Content Briefly Ep. 11: Forget The Funnel: Gia Laudi’s Masterclass On Knowing Your Customers https://www.youtube.com/watch?v=uiL56C5HiDI
► Content Briefly Ep. 10: Elise Dopson on the state of freelancing https://www.youtube.com/watch?v=UqPLqJ92FMg

************************

Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco