SOUTHWEST AIRLINES LAUNCHES ‘THE BIG FLEX’: A BOLD NEW BRAND CAMPAIGN SHOWCASING THE CARRIER’S FUN-LOVING PERSONALITY AND FLEXIBLE POLICIES ON EVERY FARE, EVERYWHERE [Video]

With a nod to the Company’s roots of democratizing the skies, the campaign celebrates traveling on America’s most flexible and friendly airline

DALLAS, April 18, 2024 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) today unveils a new brand campaign, “The Big Flex,” showcasing the carrier’s flexible and Customer-friendly points of difference, including two bags fly free^®1, no change or cancellation fees², flight credits that don’t expire³, and points that don’t expire⁴. The campaign highlights what’s most important to Southwest^® Customers—choice and flexibility—delivered with the low fares and legendary Hospitality for which Southwest is famous.

“In an industry full of growing complexity, Customers want ease and flexibility when they travel, and we pride ourselves on delivering an experience that doesn’t nickel and dime Customers with hidden fees,” said Jonathan Clarkson, Vice President Marketing at Southwest Airlines. “The inspiration for ‘The Big Flex’ is giving …