South Dakota Governor Kristi Noem Sued After Viral Smile Texas Ad Video | Latin Post

South Dakota Governor Kristi Noem finds herself embroiled in controversy following a promotional video she shared on social media praising dental work she received in Texas.

The video, featuring Noem endorsing Smile Texas, a cosmetic dental office, sparked a lawsuit by Travelers United, a consumer advocacy group, alleging misleading advertising.

In the video, posted on Noem’s personal social media accounts, she commends Smile Texas for addressing dental issues stemming from a biking accident.

“But the team here was remarkable and finally gave me a smile that I can be proud of and confident in and that really is a gift that I think is going to be incredibly special to have. You know, I think that I chose the team here at Smile Texas because they’re the best,” Governor Kristi Noem said.

However, the lawsuit claims that Noem failed to disclose any financial relationshipwith the Texas dentists, violating FTC guidelines requiring disclosure …