3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Sonia Cheng speaks about family legacy, brand tradition and first-ever transformation [Video]

Categories
Branding Tips

Sonia Cheng speaks about family legacy, brand tradition and first-ever transformation

Subscribe to our YouTube channel for free here:
https://sc.mp/subscribe-youtube

As Chow Tai Fook Jewellery Group marks its 95th anniversary, the Post spoke with company vice-chairman Sonia Cheng about the Hong Kong brand’s first-ever business transformation. Cheng, who is also the executive director of New World Development, offered a look at the firm’s latest jewellery collection as she discussed her ambitions including a goal to bring the group into the Asean market and beyond. Cheng spoke about how she divides up work running the operation with her cousin and fellow vice-chairman Conroy Cheng, and about her views regarding gender diversity in executive leadership.

Support us:
https://subscribe.scmp.com

Follow us on:
Website: https://www.scmp.com
Facebook: https://facebook.com/scmp
Twitter: https://twitter.com/scmpnews
Instagram: https://instagram.com/scmpnews
Linkedin: https://www.linkedin.com/company/south-china-morning-post/

#scmp #HongKong #ChowTaiFook

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos