Soft vs Strong: FutureDeluxe for Red Wing Shoes – Motion design [Video]

Executive creative director Ant Baena leads the FutureDeluxe team in stirring up a whirlwind of contrast for heritage US footwear brand Red Wing Shoes to demonstrate “lightweight comfort and rugged durability can seamlessly coexist.”

From the team at FutureDeluxe: “Through extensive research and experimentation, we were able to craft moments capturing the fusion of opposing materials to produce a new form factor symbolizing the duality of the new TruGuard Lite work boots.

Production: FutureDeluxeDirector: FutureDeluxe ECD: Ant Baena CD: Bryant Nichols Art Director: Stefan Kang Producer: Angel Hu, Tracy Clifton Designer/Animator: Stefan Kang, Martin Cusano, Michael Kim, Steven Dvornik, Matt Taylor, Florian Bauman, Krzesimir Drachal Modeling/Product: Sam Cividanis, Nick Scarcella, Wei Chung, Kornel Makarowicz …