Social media content spearheads Stewart-Haas Racing’s teambuilding [Video]

Fresh off an offseason rebrand, Stewart-Haas Racing promoted its drivers with an interesting method – quirky videos that showcased their personalities outside of the car.

There was an opportunity to entertain fans, but as it turns out, these videos had another benefit. They gave four drivers from four different areas of the country a chance to learn about each other before they were competing on the race track.

“Chase (Briscoe) is from Indiana, Las Vegas is Noah (Gragson), Josh (Berry) is Tennessee and I’m from Connecticut,” Ryan Preece said. “I mean, you’re talking completely different worlds when it comes to who we are.”

These videos had different themes. One featured the drivers putting sponsor-themed puzzles together in a contest against the clock. Another featured Gragson and Berry rolling Oreo cookies across a table into some assorted beverages.

One video had all four Cup drivers and team co-owner Tony Stewart answering …