Snap Takes Creator Creds, AR Focus To The NewFronts Beet.TV [Video]

MIAMI — Snap Inc., the company behind the popular platform Snapchat, is redefining its relationship with agencies through the newly launched Snap Advanced Partner Program.

This initiative is set to grant agencies premium services, access to exclusive betas, and a voice in shaping the platform’s product roadmap.

“This is a benefit for our most strategic agencies where they get access to our premium services, access to exclusive betas, the ability to influence our product roadmap,” says Alex Dao, Global Head of Agency Development & Sales Partnerships at Snap.

Ahead of the upfronts and NewFronts ad sales seasons, Snap is positioning itself as a home to creators.

“One really interesting thing that we’ve noticed is… creators are flocking to Snap because they’re just posting day-to-day moments. They’re posting 50, a hundred times a day,” Dao explains.

Studies commissioned by Snap with IPG revealed that users find creator content on Snapchat to …