SMOG Considers Creative Evolution in “Let There be Light!” Short Film – Motion design [Video]

Inspired by Isaac Asimov’s 1956 sci-fi short story “The Last Question”, director Moises Arancibia and the motion team at Smog in Santiago, Chile, transform a cancelled client project into a thoughtful ode to creative evolution.

Moises Arancibia: “A year ago, we started a project that involved presenting the evolution of humankind. Unfortunately (or fortunately), it was canceled. However, we were very proud of the style frames we designed for the initial sequence, so we decided to animate it and use it as a promotional piece for our Instagram. We did it, but we never published it.

“Later on, my partner Pablo and I were working on what would become the new SMOG reel, under the concept ‘We don’t know what we are doing’. This concept explored our creative process as a design studio and how we felt about the rise of AI in our field. But other projects came along, …