Silicon Valleys Chris Diamantopoulos raves about how brilliantly boring PNC Bank is [Video]

Developed by the creative agency Arnold, the ad leverages humor to champion consumers’ desire for stability in an economically volatile world.

PNC Bank, one of the largest financial services providers in the US, has today unveiled a new, “brilliantly boring” brand platform and national ad campaign.

Dubbed ‘Brilliantly Boring since 1865,’ the multi-million-dollar, multi-channel effort is the first major marketing effort from PNC since the company appointed Arnold, a Havas-owned ad agency, as its creative agency-of-record last June. It comes right ahead of PNC’s 160th anniversary.

Central to the campaign is a 60-second ad entitled ‘Boring is Essential,’ which underscores the fact that PNC keeps banking boring. That’s a good thing, as financial instability becomes ever-present in consumers’ lives. The consistency and stability of so-called boring banking can allow people to enjoy the more interesting parts of life, be it vacation or early retirement.

The star of the ad is …

Tags Market Your Brand, Market Your Business, Marketing Tips