Short-Form Streaming Service Quibi Will Have a Super Bowl Ad [Video]

On Friday morning, the streaming service released the ad, which depicts a crew of bank robbers distracted mid-escape by Quibi’s content. The spot, which was produced with help from agency BBH LA, will run in the first quarter of Super Bowl 54’s matchup between the San Francisco 49ers and Kansas City Chiefs.

Quibi, helmed by Hollywood fixture Jeffrey Katzenberg and longtime business executive Meg Whitman, is prepping for an April 6 launch of its mobile-only streaming service filled with short-form programming made exclusively for the app. A subscription to Quibi will cost $4.99 with limited ads, or subscribers can shell out $7.99 a month to watch without ads.

The platform’s ad-supported tier, which Whitman has said she expects will make up about 70% of Quibi’s subscriber base, has already gotten the attention …