Sherwin-Williams Launches “The Loneliest Color” with Dapper Dan as Creative Director [Video]

Celebrating its least tinted color, the inaugural creative campaign thrusts a vibrant and luminous gold hue – Kingdom Gold SW 6698 – into the spotlight

CLEVELAND, April 4, 2024 /PRNewswire/ — Believing that the beauty of a color is not determined by its popularity alone, Sherwin-Williams is reframing its focus to celebrate the uniqueness and value of every hue – even the ones that may often be overlooked. Over the last 14 years, Sherwin-Williams has annually designated a highly anticipated Color of the Year, designed to inspire color confidence in consumers and brands as they embark on design projects, decipher fashion trends, identify their unique styles, and more. Today, the brand launches a first-ever color story that rediscovers the beauty of color and spotlights the most overlooked, least tinted and albeit least popular color: The Loneliest Color™.