SESSION 1 – Marketing Strategies: Staying Ahead in a Fast Changing Environment [Video]

Marvin Wiechert, Yorck Kinos, Germany (Marketing, Audience and Technology Expert) – What is digital marketing? The basics of digital marketing
Short Q&A
Adrianna Skornicka (Kino Pałacowe, Poznan, Poland): Enhancing cinema brand presence within a multifaceted public institution
Oana Furdea (Union, Bucharest, Romania) – Rebranding the cinema’s identity, through social media
Claudia Placuzzi (Cinema Eliseo, Italy): How to boost your community engagement with Instagram
Raul Forcada Delicado (Cines Embajadores, Madrid, Spain): Targeted digital marketing: You are your own best embajador
Short Q&A