Sephora kids: Tweens obsession with prestige skin care raises alarm bells – National [Video]

As children and young teenagers increasingly adopt the glamorous skin care routines of social media influencers in the so-called ‘Sephora kids’ trend, dermatologists are raising red flags about the potential harm lurking beneath the surface.

The fad known as the ‘Sephora Kids’ has gained popularity on social media, featuring young girls and boys eagerly flocking to Sephora shelves and then sharing intricately detailed skin care routine videos. The trend has also gained videos of retailers and shoppers complaining about the presence of young children in these cosmetic stores.

Some videos show children, as young as four years old, accompanying their mothers to Sephora, where they eagerly select different skin care products. One TikTok account, called Garza Crew, has gained popularity, with over 4.8 million followers, where seven-year-old twins Koti and Haven post ‘Get-Ready-With-Me videos‘ showing them using products like toners, facial sprays and peptide serums.

Dr. Renita Ahluwalia, a lead dermatologist at the Canadian Dermatology and Plastic Surgery Centre in Toronto, …