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Scout Motors Takes A Jab At Chevy Blazer And Ford Bronco [Video]

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Brand Marketing on Social Media

Before Ford was producing the Bronco and Chevrolet was building the Blazer, International Harvester was making the legendary Scout. It has been 44 years since the last Scout rolled off the production line but the brand has been resurrected under the VW Group and is preparing to launch two all-electric off-roaders.

A new promotional clip from Scout Motors was recently shared to YouTube and if it doesn’t get you amped-up for the brand’s revival, we don’t know what will. The video describes the original Scout as the world’s first SUV, saying that it launched at a time of cultural shift and “was a machine for the moment,” before shifting focus to the owners and enthusiasts who have kept the Scout name alive for all these decades.

“The first SUV – we called it the Scout. That was back in ’61, before [Ford] Bronco, before [Chevy] Blazer, before anybody”, says the narrator, conveniently forgetting about other tough off-roaders like the original Land …

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