Scaling With Systems – Personal Branding Agency

Brand of a Leader’s founder shares insights on scaling a creative agency with effective business processes.

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Processes are a powerful tool for organizing even the intangible, like creative services. A well-structured framework can actually enhance creativity and flexibility in the process! Just ask Marina Byezhanova, co-founder of Brand of a Leader.

Marina shares her systems journey and the unique challenges they faced at the agency. She sheds light on the importance of having robust processes in place.

So, what exactly did systems do for her agency?
🎨 Help the agency scale rapidly in three years with just a global team of 20
🎨 Made remote work more efficient as structured processes helped maintain clarity and cohesion
🎨 Improved employment satisfaction and client relationships
🎨 Tamed a chaotic business environment
🎨 Improved agency efficiency

Marina also reveals the importance of having a Systems Champion. If you’re a visionary like her, you’ll do well collaborating with one! Systems Champions ensure the effective implementation and rollout of systems within the organization.

This interview provides a realistic and insightful view into scaling with systems. Watch now!

Be sure to check the work that they do at Brand of a Leader here: https://www.brandofaleader.com/

Timestamps:
00:00 Introduction
00:47 Marina introduces Brand of a Leader
01:41 The challenge of building systems for diverse client needs.
02:50 How they implemented robust processes.
04:15 Marina’s experience of the importance of systems.
05:16 Discovering SYSTEMology on Amazon.
08:40 Insights into identifying the Systems Champion.
12:15 The value of systems in preventing employee dissatisfaction and client frustration.
14:51 The cost of a mis-hire, and how having systems in place can save time.
16:05 The importance of documenting processes as you go.
18:40 Marina advises her younger self to recognize the importance of processes.

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