The guidance on this brand portal will empower you to activate the brand effectively. We outline the strategic foundation of our brand and introduce the elements we use to visually express our personality.
Strategy
The statement that captures the spirit of our brand positioning, and
what SAT stands for. This is not a tagline or slogan
Responsive image
Expression
We use our visual system to express our values through brand elements,
each one forming part of your brand’s look and feel.
The SAT Partnership logo is a visual testament to the collaborative strength between SAPTCO and ALSA. It communicates reliability, innovation, and a shared commitment to excellence in public transportation. As passengers and stakeholders encounter this logo, it instills confidence in the seamless, world-class services delivered by this powerful partnership.