S2/Ep7 The Power of Brand Strategy, Discernment & Resiliency In Business with Stacy Thal

The allure of entrepreneurship beckons many of us when it comes to things like deeper fulfillment and more freedom. Many of us heed the call, but not all will stay the full course. Whether its our services or systems, the market, the timing, or the unexpected stresses that come with “the game”, running a business comes with demand.

My guest on the podcast today, powerhouse Brand Strategist Stacy Thal, joins me to share her personal business journey and discuss all things “riding the waves” of entrepreneurship. From positioning your business with strategy processes and navigating client selection, to niching and networking, this episode is jam packed with invaluable insights for any business owner seeking support in many of the “sticky points” inherent to the journey.

Grab your notepad for this one friends! 🗒️ It’s chalk full of wisdom nuggets.

**Topics Discussed**

• The importance of brand strategy in business
• Why 90% of businesses fail
• How to leverage intention to position your brand
• Discernment and intuition in the client selection process
• To niche or not to niche?
• How to be malleable with our services and prices when serving clients
• The energy dynamics of working for yourself VS working for someone else
• Resiliency and navigating the ups and downs of entrepreneurship
• The power of networking

**Resources mentioned**

Carli Anna’s Brand Mapping Method: https://carlianna.co/bmm-w-bonus
The Inde Collective: https://indecollective.co/
The Modern Independent Podcast: https://themodernindependent.buzzsprout.com/1859773

**Connect with Stacy**

Website: [stacythal.com/mvp](http://stacythal.com/mvp)
LinkedIn: [linkedin.com/in/stacythal/](http://linkedin.com/in/stacythal/)

Support and subscribe to the show on Apple Podcasts, Spotify and YouTube. And please consider leaving us a rating and review! Your support truly means everything❣️

**Apple Podcast**: https://podcasts.apple.com/us/podcast/the-homecomings-podcast/id1705988374

**Spotify:** https://open.spotify.com/show/5fbzQDSfYvjCz22ENj3BhB?si=2ce53f7117864c44

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