RYSE FUEL Real Talk, Winning on TikTok Shop, & Digital Brand Building | Nic Stella (RYSE) Interview [Video]

Many years ago, when I started proclaiming that the best and brightest sports nutrition brands could compete against any large CPG incumbent when it comes to functional food and beverage…oldhead CPG industry folk (especially beverage people) thought I was crazy. But at this point…I can just let that one super important beverage category retail sales scan data do most the talking for me. Energy drink brands that have roots in the supplement industry now account for over $3 billion in retail sales. And while most know the growth stories of CELSIUS, C4 Energy, GHOST, and Alani Nu, by now…I’m going dig a layer just below those brands and highlight a fast-charging challenger that could soon crack the top 10 best-selling energy drink list. In my wide-reaching conversation with Nic Stella, we cover topics like how his ability to spot early internet content and commerce connections have become a foundational element to the growth behind RYSE and RYSE Fuel. We also talk through a few different strategic partnership strategies…from flavor licensing to sponsoring UFC champions and professional sport teams. Moreover, Nic gets REAL about the beverage business and outlines a growing trend that I’ve long dubbed “the great beverage mirage.” Finally, we talk through his decision to lean into TikTok…which made him a key character in the brand story and catapulted RYSE to the top categorical spot on TikTok Shop. But these are just a few of the insightful topics within our recent conversation…

Special thanks to Cognizin (https://cognizin.com/en) for supporting this awesome piece of content.

#ryse #energydrink #supplements

I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!

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About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His YouTube channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!

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