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Royals team up with KC-based designer to celebrate Opening Day in style [Video]

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Brand Strategy

KANSAS CITY, Mo. — The Kansas City Royals are celebrating Opening Day in style after striking up a partnership with KC-based fashion designer Whitney Manney

Manney said her unapologetically eclectic creations draw inspiration from her KC roots; she pushes boundaries while showcasing the artistic essence of fashion.

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Throughout the years, her designs have captured the eyes of major brands such as the Royals, who asked her to step up to the plate and bring her signature patterns and textures to their field.

“Baseball is so male-dominated. It just is,” Manney said. “You don’t really see women and baseball, and for me, it was about asking, ‘What does that look like? What does that mean?’ So I was kind of glad to be able to have a fresh blank page.”

After the Royals reached out to Manney in early January, she was given access to the team’s logos and archives to create her …

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