Roger Redesigns Global Brand Identity for Discovery [Video]

Television network Discovery recently came to branding and design agency Roger looking to redesign their global brand, beginning with a new logo system, and extending out to a fresh new identity that would cross platforms, languages, and continents, reaching over 220 countries around the world.

As a brand with a rich heritage, Discovery looked to update and modernise the logo while building on the equity of decades of brand recognition. With that, the goal of creating a novel approach to the D + Globe icon began.

In its exploration, Roger found that the negative space created by the continents on a graphic globe was enough to balance the weight of the circle and allow it to read as the stem of the ‘D.’ Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some …