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Rockhampton Region Launches New Accessible Tourism Campaign [Video]

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Brand Strategy

Advance Rockhampton, Rockhampton’s lead tourism, marketing and major events agency, has launched the Explore Rockhampton Accessible Tourism Campaign that will assist local tourism operators becoming inclusive to the needs of travellers with a disability and provide the knowledge holiday makers need in advance to plan a visit to our region.

This campaign will be ongoing with the first phase predominantly focusing on mobility, showcasing some great experiences that demonstrate mobility inclusiveness in our region. We will then go on to promote experiences appropriate for people who are hard of hearing or deaf, followed by low vision or blind. Whilst we recognise that every traveller with a disability will have different travel needs, we also acknowledge that disability is a very broad market and we are proud to launch this first phase.

The professionally captured content will show technical aspects including things such as hallway width, lift access, ramps and amenities, along …

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