Roadmap to Successful E-commerce Brand Building | Ali Khan Swati | Out of Sync Podcast [Video]

Roadmap to Successful E-commerce Brand Building | Ali Khan Swati | Out of Sync Podcast

Brand Building for E-Commerce Success!

In this exciting episode, Ali Khan Swati, CEO of Redtale Studio, shares his professional experience in brand building and e-commerce marketing. He reveals the important ingredients for creating a successful e-commerce brand and sheds light on the buying behaviors of Pakistani consumers, providing a significant insight into the e-commerce landscape in Pakistan. Ali explains the essential steps in marketing, including brand awareness, brand identity, brand promise, and much more, to help viewers grasp the true essence of brand building and e-commerce success.

Tune in to explore the success secrets of e-commerce!

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00:00 Introduction
02:30 Early life and education
03:16 First company
04:37 Layesha Cosmetics
06:05 Work of Redtale studio
07:20 Campaign with Red Cross
08:40 Team of Layesha and Redtale
10:55 E-commerce in pakistan
13:05 Competition in wholesale model
15:20 Private label model
17:05 How Indian sharks built businesses?
18:30 Buying behavior of lower, middle and upper class
23:10 Preferable products in Pakistan E-commerce
25:50 How brand identity influence brand building?
28:20 Brand Elements
30:30 Phases of making a brand
33:50 Brand promise
40:30 Practical experience to start E-commerce
50:10 Solution of Cash on delivery problem in E-commerce
58:10 Final advice