Ritz giving away 24-karat gold bar in honor of new butter-flavored crackers WSB-TV Channel 2 [Video]

Ritz is releasing a limited-edition buttery-er flavored cracker with a special incentive for one lucky person.

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In a news release, Mondelez International which owns Ritz said that the back is “Infused with extra buttery-er flavor.”

“The RITZ brand has become synonymous with golden buttery flavor,” said Mayte Killeen, RITZ Senior Brand Manager. “With the new limited-edition Buttery-er Crackers we’re taking it to the next level for our buttery-flavor-loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love.”

Ritz has teamed up with jewelry designer Greg Yüna to create the 24-karat solid gold bar which is valued at $100,000, according to Mondelez International.

“I’ve always loved working with gold for its power to automatically bring any concept to an elevated space,” said Yüna.“So, I immediately knew that this project …