RIP ‘Fitbit By Google’, Say Hello To ‘Google Fitbit’; What Has Changed In Tech Giant’s Wearable Fitness Tracking Business [Video]

Google is rebranding the Fitbit branding suite from ‘Fitbit by Google’ to ‘Google Fitbit’. The change comes three years after Google acquired the wearable company. For the unaware, the company introduced the ‘Fitbit by Google’ branding in 2022 with the introduction of the Sense 2 and Versa 4. The change in branding is being introduced from packaging to website.

Spotted by 9To5Google, the branding of ‘Fitbit by Google’ was in use across the official website, marketing videos and packaging such as ‘Fitbit’ followed by ‘by Google’ text for products like Versa 4 and ‘with Fitbit’ for Pixel Watch 2. With the new change, the official website’s branding switched to ‘Google Fitbit’ and the arrow logo was removed.

Also Read: Google Pixel Watch 2 With Aluminum Body, 40% Better Accuracy And All-New Fitbit App Launched; Check Price, Specs Here

However, the logo is still present in the website’s favicon. The report …