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Retired WNBA legend Candace Parker named president of Adidas women’s basketball WPXI [Video]

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Brand Strategy

A little over a week after announcing her retirement from the WNBA, Candace Parker is moving into a new role as president of Adidas women’s basketball.

According to Adidas, Parker will “collaborate with the brand to create a powerful platform aimed at influencing and elevating the future of women’s sports. She will drive innovative strategies and empowering initiatives to push the game further while inspiring the next generation of hoopers to dream bigger and reach higher under her guidance.

“Parker’s role will also involve overseeing the adidas Women’s Basketball product line, and spearheading further development of the brand’s storied women’s roster—which boasts all-stars like Aliyah Boston, Erica Wheeler, Sophie Cunningham, and Kahleah Copper, to name a few.”

As Parker told Fast Company’s AJ Hess, once she knew she was going to stop playing she felt like she could be an asset to Adidas, a brand she has worn since high school.

“The brand and I have grown together, and we’ve done …

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