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Retailer-Supplier Partnerships in the Supply Chain [Video]

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Branding Management

Retailer-Supplier Partnerships in the Supply Chain

Big box stores have a serious market advantage which they build upon through their raw power in purchasing. They have the ability to by-pass distributors and receive truckloads of merchandise directly from the suppliers to their stores. They can pass this savings along to their customers – or keep it as profit!

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