Resolving the SEO Disconnect Between the Business and the Marketing [Video]

Explore the often-overlooked disconnect between business operations and marketing strategies with Mark A Preston and Cyrus Shepard in this insightful video. They delve into the challenges companies face when aligning their marketing efforts with business capabilities, drawing on real-world experiences and insights.

This video is a must-watch for marketing professionals, business leaders, and anyone interested in understanding the dynamics of effective business and marketing integration. Learn how to identify and overcome these disconnections to create a harmonious and efficient working environment that benefits both the business and its marketing efforts.

Key Points in This Video:

– The Reality of Disconnection: Understanding the prevalent issue of disconnection between marketing plans and business operations.
– Case Study Insights: Real-life examples demonstrating the impact of misalignment between marketing strategies and business capabilities.
– Experience from Moz: Cyrus Shepard shares his experiences of internal disconnects within an SEO-focused tech company.
– Challenges for Non-Publishing Companies: The specific difficulties faced by businesses whose core competency isn’t publishing.
– The Nature of SEO and Experimentation: Addressing the unpredictability of SEO and the necessity of ongoing experimentation.
– Communication and Collaboration: Strategies for improving communication and collaboration between marketing and development teams.

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