Reimagining Retail | KRAFT x Mall of Africa with Dian Labuschagne

Get ready to be inspired, learn from the best, and find yourself in a world brimming with creativity and innovation. Welcome to The Creative Exchange.

We’re kicking off a brand new series that brings together creative minds and insightful conversations, all set against the backdrop of Africa’s booming creative innovation scene.

In the first episode, we dive headfirst into the exciting world of brand transformation with Dian Labuschagne, Brand Strategist at KRAFT designsmiths®. Explore the incredible story behind The Mall of Africa’s recent refresh. Dian will pull back the curtain and reveal the secrets behind crafting a brand experience that’s as diverse and vibrant as the African audience itself – from fostering a welcoming space for everyone to igniting excitement.

Subscribe now to get a front-row seat to the conversation that’s shaping the future of branding, not just in Africa, but everywhere!

Timecodes:

00:00 Intro
04:08 The need to grow your brand
06:57 Unlocking the potential of a brand
09:50 The strategic brand positioning process
11:48 Brand refresh vs rebrand
14:14 The Mall of Africa and Waterfall City co-brand
16:00 An authentic African experience
17:51 Engaging a colourful community
18:36 Next steps for the Mall of Africa
20:08 Outro

#AfricanInnovation #BrandTransformation #CreativeExchange #BrandStrategy #MarketingAfrica #BusinessGrowth #MarketingTips #Branding101

KRAFT designsmiths® bridges the gap between businesses and customers through strategic communication. Our approach blends creativity with proven frameworks to help you connect meaningfully, and achieve your business goals. Check us out at: https://www.kraftdesignsmiths.com

To find out more about The Mall of Africa, check them out here: https://mallofafrica.co.za/

Get in touch:

LinkedIn: https://www.linkedin.com/company/kraftdesignsmiths/
Facebook: https://www.facebook.com/kraftdesignsmiths/
Instagram: https://www.instagram.com/kraftdesignsmiths/

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