Reddit is preparing to sell shares to the public. Here’s what you need to know WSB-TV Channel 2 [Video]

SAN FRANCISCO — (AP) — Reddit, that vast, lively and sometimes chaotic repository of internet discussion, projected Monday a price for its initial public offering stock that values the 18-year-old social media platform at up to $6.4 billion.

The offering also makes Reddit one of the first online companies to offer shares to its contributors — the “Redditors” who comment on its boards and the moderators who manage them. That’s a break with traditional IPO practice, in which initial shares are typically sold to institutional investors and fund managers who then begin trading the stock on the open market. Adding the company’s users to the mix could make for a much livelier offering, and not necessarily in a good way.

It could be an interesting ride.

WHAT ARE THE DETAILS OF THE IPO?

Reddit plans to list 22 million shares at a price between $31 and $34, according to the latest version of the IPO prospectusit filed Monday with the Securities and Exchange Commission. …