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Race Face digs into lateral complinace with new Era wheels [Video]

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Brand Strategy

As our understanding of what we can do with carbon fibre continues to evolve, so does how we design mountain bike rims. After successfully making rims strong enough (for the most part), brands are now looking at how they can make rims feel better and help us ride faster. With that in mind, Race Face is adding lateral compliance to the conversation with its new Era wheels.

The new Era wheels expand on Race Face’s new line. The new era of Race Face Era components started with a lightweight, protected carbon fibre crankset. Our test set of cranks is still going strong, which is hopefully a good indicator for the new wheelset, too.

An Era of lateral compliance: Race Face evolves carbon fibre wheels

The new Era wheelset replaces the Next R hoops in the Race Face wheel range. The carbon fibre wheelset is aimed primarily at trail and enduro riding. That leaves the Next SL to handle XC duties.

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