Proven Techniques For Branding Excellence [Video]

Branding involves crafting brands from the inside out, yet in today’s crowded marketplace, achieving visibility is more challenging than ever despite having a strong brand and unique identity. In this episode wel gain insights from Jaci Russo, a branding expert with extensive experience, including collaborating with renowned organizations like the Creative Artists Agency, Home Shopping Network and Ticketmaster, then founding her own company, BrandRusso.

Discover the four important elements of branding, including focus, brand promise, connection and harmony. These are expanded upon in Russo’s book and in the online learning program, https://www.brandstateu.com/. You’ll want to find out more at https://brandrusso.com/ and in the book He Said, She Said. (on Amazon here: https://amzn.to/4cf4AUr)

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CHAPTERS:
0:00 – Introduction to Branding Excellence
1:46 – Jackie Russo: Background and Journey
3:56 – Creative Artists Agency Experience
7:58 – Relocating: Louisiana to California
11:20 – Entrepreneurship and Motherhood
17:42 – Business-Family Life Balance
18:44 – Effective Branding Strategies
27:33 – Personal and Business Growth
28:38 – Motherhood Influencing Leadership
30:36 – Life Balance Techniques
31:30 – Implementing a 4 Day Work Week
35:08 – Flexibility in Business
39:04 – Defining Your Mission
40:15 – Serve Before Selling Approach
46:16 – Final Insights
46:48 – Immediate Action Steps for Progress
49:51 – Connecting with Jackie Russo
50:30 – Conclusion