Profit or Purpose – What Drives Brand Success? [Video]

In this insightful panel discussion, ‘Balancing Act: Purpose vs. Profit in Brand Strategy,’ we dive deep into the evolving landscape of brand strategy with three leading brand strategists. As businesses navigate the complexities of modern markets, the debate between prioritizing purpose over profit or vice versa becomes increasingly relevant. This video explores how brands can align their core values with their financial goals to achieve long-term success. Our experts discuss real-world examples, share strategies for integrating purpose with profit, and predict future trends in branding. Whether you’re a brand manager, marketing professional, or simply interested in the dynamics of brand strategy, this discussion will provide valuable insights into how purpose and profit can coexist harmoniously. Join us for a comprehensive exploration of purpose-driven branding, strategic planning, and the impact of social responsibility on profitability. Don’t miss out on this essential conversation for anyone involved in brand development or interested in the future of marketing

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Follow Wes Henstock, Ash Rathod and Martin Zarian on LinkedIn to join in these conversations LIVE around the WaterCooler every two weeks.