Product innovation meets tech innovation with the launch of Reeses Caramel Big Cup [Video]

You may have seen our January 11 big-game ad and the “big change” to Reese’s Peanut Butter Cups. Back in November, we started working with our retail partners to launch this greatest combination since chocolate met peanut butter: Reese’s Caramel Big Cup. We were so excited about the layering of chocolate, peanut butter and gooey caramel that we put together a cross-organizational campaign to promote this new product. The initiative brought together our capabilities in augmented reality and image recognition to assist retailers in making data-driven decisions that boost sales. To further assist our retail team, we also allowed Hershey’s non-retail employees to help with this busy launch through our Helping Hands program – it was the first time we expanded this program for a product launch.

To discuss the technology supporting the launch, I sat down with my colleague, Andy Hunt, Hershey’s Manager of Applied Digital Innovation. Andy detailed how we deployed these commercial capabilities to support the debut of this irresistible …