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Primark drops a brand new dupe of Benefit’s iconic Hoola Bronzer for 29 less and shoppers are ‘totally obsessed’ [Video]

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Brand Marketing on Social Media

FROM Drunk Elephant bronzing drops to Bobbi Brown’s iconic Face Base, Primark’s beauty dupes have left lasting impression. 

Millions of Brits can’t get enough of the retail giant’s beauty counters, which have everything from make-up and skincare to sponges and tools. 

Primark’s new bronzer may look familiar…Credit: Instagram
It’s a dupe for Benefit’s iconic Hoola BronzerCredit: Benefit

Its latest dupe, which has left beauty buffs gushing on social media, is no different. 

Primark has released a dupe of Benefit’s Hoola Matte Bronzer for a whopping £29 cheaper. 

Hoola is the best selling prestige bronzer in the UK.

But with the cost of living crisis pinching Britain’s purses, Primark’s dupe might just be a strong second-place contender. 

The PS… Powder Bronzer will set you back just £3.50 and comes in very similar packaging to the real deal.

Primark bosses have even chucked in a brush to apply it too. 

“Add a touch of warmth to the face with our PS… Powder Bronzer,” they said.

“It …

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