Pricing Strategy , McKinsey 7s Model, Market segmentation, Market Segmentation Process Paper II [Video]

Welcome to S@ini Classes by NSaini, your ultimate destination for comprehensive preparation for UGC NET/JRF SET 2024 Commerce Paper 2. 📚 In our live sessions, we delve into the intricate details of **Unit 8: Marketing Management**, covering a wide array of crucial topics essential for your exam success.

Let’s explore each topic in detail:

1. **Marketing: Concept and approaches**: Understand the fundamental concepts of marketing and explore different approaches to marketing strategies.

2. **Marketing channels**: Learn about various channels through which products and services are distributed to reach consumers effectively.

3. **Marketing mix**: Dive deep into the 4Ps of marketing – Product, Price, Place, and Promotion – and understand how they are combined to create a successful marketing strategy.

4. **Strategic marketing planning**: Explore the process of strategic planning in marketing, including setting objectives, analyzing the market, and developing strategic plans.

5. **Market segmentation, targeting, and positioning**: Understand the importance of segmenting markets, targeting specific segments, and positioning products or services in the minds of consumers.

Moving forward, we’ll cover:

6. **Product decisions**: From conceptualization to launch, we’ll explore product decisions including product line, product mix, life cycle, and strategies for new product development.

7. **Pricing decisions**: Delve into the factors influencing price determination, different pricing policies, and strategies to maximize profits and market share.

8. **Promotion decisions**: Understand the role of promotion in marketing and explore various methods such as advertising, personal selling, publicity, and sales promotion tools and techniques.

9. **Distribution decisions**: Learn about channels of distribution and how effective channel management can optimize distribution processes.

10. **Consumer Behavior**: Gain insights into consumer behavior, including the consumer buying process and the factors influencing consumer buying decisions.

11. **Service marketing**: Explore the unique challenges and strategies involved in marketing intangible services.

12. **Trends in marketing**: Stay updated on emerging trends such as social marketing, online marketing, green marketing, direct marketing, rural marketing, and customer relationship management (CRM).

Additionally, we’ll delve into the crucial aspect of **logistics management** to understand how it contributes to the efficiency of marketing operations.

Connect with fellow learners and stay updated through our Telegram channel: [S@ini Classes Telegram](https://t.me/ns90124) and join our WhatsApp community: [S@ini Classes WhatsApp](https://whatsapp.com/channel/0029VaJgEOPICVfriBTMF52k). 📱

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Prepare effectively with S@ini Classes and excel in your Commerce Paper 2 with confidence! 🚀

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