Precision In Audience Targeting [Video]

The meaning of “Target” in marketing has been diluted.

It’s about calculated precision.

It’s as much about who you’re not for as it is who you are.

So the next time you’re defining or refining a target.

Imagine you have one shot.

Make sure you rule out EVERYONE you’re NOT for before you take it.

#targetmarket #targetaudience #brandperception