PR Institute unveils five-year promotion strategy [Video]

The Public Relations Institute of Ireland has launched a five-year strategy designed to support the growth and deepening recognition of the value and contribution of the communications sector

The Institute said the strategy “sets out a bright future for its members”, on the basis that strategic communications work is increasingly recognised and valued as critical to problem-solving and success in organisations across the public and private sector, from small voluntary bodies to multinational brands.

Occupation data from the CSO shows that the PR and communications sector employs c.3,300 people, an increase of close to 20% in five years.

The PRII has over 1,200 members, the highest in its 70-year history.

PRII president David Geary commented: “Our work over the coming years will engage with the world’s pressing challenges, where our members play pivotal roles in the fight against climate change, promoting equality and tolerance, and fostering digital fluency in the fight back against disinformation.

“Truth and trust are …