PETA Calls Out Jason Bateman for Humane Washing [Video]

2 min read

It looks like Jason Bateman is playing a new role, starring as a deceptive cheese shill. On a recent episode of the podcast Smartless, Bateman endorsed Organic Valley, prompting PETA lawyers to send him a letter regarding the company’s false marketing claim that its products are “ethically sourced”—a claim he propagated in his ad read.

Public figures are responsible for ensuring their endorsements’ authenticity and integrity. Celebrities have a duty to their audiences to thoroughly vet the products and companies they promote, ensuring they align with ethical standards and deliver on their promises.

© Jo-Anne McArthur / We Animals

Organic Valley’s Deception

In the dairy industry, companies like Organic Valley—whether they use “organic,” “grass-fed,” “ethically raised,” or any other such label (these labels are also common in the meat industry)—repeatedly impregnate cows to keep them lactating, only to rip newborn calves away from their mothers shortly after birth. This separation …