Personal Branding Lecture for Advanced Digital Strategy Course (MGMT 466) at UCLAx [Video]

This lecture discusses the fundamentals of personal branding and how this can be applied for professionals or individual content creators who are seeking to improve their digital footprint. Personal branding is the practice of marketing yourself as a brand and starts with the authentic public identity and values you project for public dissemination. This is lecture is part of the personal branding module for the UCLAx course Advanced Digital & Social Media Strategy (MGMTX 466.05)

Lecture Slides: https://www.slideshare.net/slideshow/presonal-branding-lecture-for-advanced-digital-social-media-strategy-at-uclax-mgmtx-46605/267130350