Pepsi Takes its Refreshing New Look Outdoor [Video]

Pepsi has officially launched its striking new brand identity in Ireland, marking a significant milestone for the beverage giant. At a time where brands are constantly vying for consumer attention, Pepsi has marked their launch on the most effective attention medium, with a comprehensive Out of Home campaign across Ireland.

This refresh marks Pepsi’s first global redesign in fourteen years, introducing a refreshed logo and brand platform that pays homage to its rich heritage. The new visual identity blends historical elements with a contemporary, electrifying blue and black colour scheme, anchored by the signature PEPSI Pulse – a symbol of the brand’s dynamic and forward-thinking ethos.

This transformative campaign, planned by OMD and Source out of home with creative from EG+ Worldwide and Grand Visual, is running across the gamut of wide-reaching, high-impact formats including 240 Sheets, classic/digital 48 Sheets, T-Sides, Metro/Digipoles, DXScreens, Transvisions, The Green Screen, Digital Bridges, Digital …