How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

Panera Is Hiring a Ranch Hand [Video]

Categories
Brand Strategy

In April, Panera added Ranch to its menus for the first time ever. And it was an instant hit. According to a statement provided to Food & Wine, the dressing sold out in its cafes around the nation, and Panera is “100% over forecasting for units sold of the Chicken Bacon Rancher on a weekly basis.” So, with all that, Panera thought it prudent to hire for a brand-new position — Ranch Hand. 

“With an unprecedented Ranch demand after launching our largest menu transformation in history … we are in need of a Ranch Hand to help wrangle the increase in demand,” the company’s new job listing reads. 

This new hire, the posting continues, will “champion the call for Ranch at exciting locations across the country as they lend a hand behind counters, in the kitchen, and at the drive-thru to deliver on the Chicken Bacon Rancher cravings.” 

With this job, the person has …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos