Pace of Travel Industry Transformation to Accelerate: 14% Increase in Technology Investment Planned for 2024
- New research finds plans to increase technology spend led by airports, corporate travel managers, and hotels
- Sector to prioritize machine learning, data analytics, digital payments and extended reality
- 98% of airlines have implemented or plan to implement biometrics at airport services
New global research from Amadeus, Travel Technology Investment Trends, has revealed a strong appetite for investment across the travel sector in 2024. Nearly all (91%) travel companies surveyed said that they expect ‘moderate to aggressive’ increases in investment in their organizations in 2024.
The research – which examines eight distinct sectors across the end-to-end journey in ten markets – is the first truly comprehensive work of its kind. It benchmarks investment intentions and technology priorities for global full service and low-cost airlines, airports, hotels, travel sellers (online, business and leisure), corporations and travel payment …