Overheard at Possible Miami 2024: We’re obsessed with tomorrow while neglecting today [Video]

This week, The Drum is reporting live from Possible Miami 2024. Amid the sea breezes and the buzz, here’s what we’re hearing from industry leaders on the ground.

Gary Vaynerchuk, entrepreneur, chairman of VaynerX and CEO of VaynerMedia:“This industry is obsessed with yesterday, the romance of the commercial – the ‘big idea’ – and obsessed with tomorrow, like VR, virtual influencers and AI. And [the industry] just sucks at today. My hot take is that this industry is atrocious at marketing for today. And we have to get our act together, because our clients are losing market share. The leverage of distribution, both in media and in retail, is being taken away from the Fortune 500 set, and that’s why we’re seeing so many things emerge. It’s a major issue. Shit, it’s 2024. It’s time to finally take some of this stuff seriously. Organic social is the starting point …